Repositioning intangible cultural heritage involves revitalizing and recontextualizing it for contemporary relevance and sustainability. The goal is to bridge the gap between tradition and modernity, preserving core values while embracing innovation. Community engagement and co-creation are central to this approach, aligning strategies with local needs and aspirations. Collaboration with practitioners, scholars, and authorities ensures a holistic and inclusive process. Utilizing multimedia, digital platforms, and interactive exhibits enhances presentation and widens the reach to diverse audiences. Educational programs and intergenerational knowledge exchange are essential for successful repositioning and continuity. Empowering local communities fosters ownership and cultural pride, strengthening heritage preservation. Ethical considerations prevent commodification and ensure respectful representation throughout the repositioning process. By repositioning intangible cultural heritage, we safeguard its significance and enrich our collective cultural landscape for generations to come. This approach promotes cultural diversity, intercultural understanding, and a harmonious coexistence between tradition and progress.